CPC anomaly: Brand Terms campaign
Cost-per-click increased 34% in 24h. Root cause: 2 new competitors bidding on brand keywords.
marketing
Ad Operations Team
Monitor campaigns, optimize bids, write new copy
Monitoring + DeliberateAdvisor -> Executor5 employees
From $79/mo
Hire This Team → Team structure
Meet Your Team
Every employee has a defined role, skill set, and model optimised for their work.
C
Chris
Manager
Coordinates campaign strategy, reviews optimizations, approves bid changes
T
Taylor
Campaign Analyst
Monitors campaign KPIs, flags anomalies, tracks spend vs budget
M
Morgan
Ad Copywriter
Writes ad variations, tests headlines, creates responsive search ads
C
Casey
Bid Optimizer
Adjusts bids based on performance data, manages budget allocation
Q
Quinn
Reporter
Compiles weekly performance reports with insights and recommendations
How it works
Watch a Real Run
See how the team collaborates to deliver structured, high-quality outputs.
Ad Operations Team -- Live Run
T
Taylor
Morning check -- Campaign 'Brand Terms' CPC up 34% overnight, flagging anomaly
Step 1 of 5
C
Chris
Investigating CPC spike -- competitor bidding detected on 3 brand keywords
Step 2 of 5
C
Casey
Adjusting bids: reducing non-brand max CPC by 15%, reallocating to brand defense
Step 3 of 5
M
Morgan
Writing 4 new ad variations for brand campaign with stronger USPs
Step 4 of 5
Q
Quinn
Compiling weekly report -- ROAS up 12%, CPA down 8%, 3 recommendations included
Step 5 of 5
Example outputs
What This Team Delivers
Real outputs from real runs. Every piece is structured, actionable, and tracked.
Budget reallocation: Q1 2026
Move 20% of Display budget to Search. Projected ROAS improvement: +15%. Based on 90-day performance data.
4 new RSA variations
Responsive search ads targeting brand defense. 8 headlines, 4 descriptions. A/B test plan included.
Weekly performance report
Spend: $6,240. Conversions: 89. ROAS: 3.2x. CPA: $70.11. 3 optimization opportunities identified.
Use cases
Built for These Scenarios
Continuous Campaign Monitoring
24/7 monitoring of campaign KPIs. Instant alerts on anomalies -- CPC spikes, budget overruns, conversion drops.
Bid & Budget Optimization
Data-driven bid adjustments and budget reallocation. Maximise ROAS while staying within spend limits.
Ad Copy Testing
Continuous A/B testing of headlines, descriptions, and CTAs. Performance-based iteration.
Performance Reporting
Automated weekly reports with insights, trends, and actionable recommendations. No more manual spreadsheets.
Tools & integrations
What They Work With
Platform Tools
Page Reader
Read and understand any web page
API Connector
Connect to any REST API
Output Generator
Create findings, proposals, and reports
Data Queries
Filter, sort, and analyse stored data
Memory Writer
Store learnings that persist forever
Memory Reader
Recall context from any previous run
Notifications
Alerts via Slack, email, or webhooks
Connected Integrations
Google Analytics
Understand where visitors come from, what they do, and what converts them
Get started
Hire Ad Operations Team
From $79/mo
No credit card required. Connect your tools and let your new team get to work. Cancel anytime.
Free tier includes 1 team with 100 runs/month. No card needed.
FAQ
Common Questions
The team uses HTTP tools to pull data from advertising APIs. For direct bid changes, you can grant Executor authority to Casey (Bid Optimizer) so changes are applied automatically within your defined guardrails.
Taylor monitors spend continuously. Budget guardrails are built in -- the team alerts you immediately if spend approaches your cap and can auto-pause campaigns if you enable that authority level.
Morgan creates ad variations based on performance data. The team tracks which variations perform best and proposes new tests. You approve new ads before they go live (Advisor mode) or let the team handle it (Executor mode).