Competitor X dropped pricing by 15% on starter tier
Competitor X reduced their starter plan from $29/mo to $25/mo. Their enterprise tier remains unchanged. Change detected on pricing page at 6:42am.
marketing
Competitive Intelligence Team
Never be surprised by a competitor move again
DeliberateObserver4 employees
From $49/mo
Hire This Team → Team structure
Meet Your Team
Every employee has a defined role, skill set, and model optimised for their work.
D
Diana
Manager
Orchestrates competitor monitoring, synthesises intelligence, and delivers actionable briefings
L
Liam
Website Monitor
Crawls competitor sites daily, detects changes in pricing, features, and messaging
Y
Yuki
Pricing Tracker
Monitors competitor pricing pages, alerts on changes
M
Marcus
Content Analyst
Tracks competitor blog posts, social media, and positioning shifts
How it works
Watch a Real Run
See how the team collaborates to deliver structured, high-quality outputs.
Competitive Intelligence Team -- Live Run
L
Liam
Daily competitor crawl -- scanning 8 competitor websites for changes
Step 1 of 4
Y
Yuki
Diff changes detected -- Competitor X updated pricing page, 3 changes found
Step 2 of 4
M
Marcus
Pattern analysis -- Competitor Y shifting messaging towards enterprise
Step 3 of 4
D
Diana
Weekly intelligence briefing -- 3 pricing changes, 2 new features, 1 positioning shift
Step 4 of 4
Example outputs
What This Team Delivers
Real outputs from real runs. Every piece is structured, actionable, and tracked.
Update our comparison page
Competitor Y added a new automation feature. Recommend updating our comparison page to highlight our advantages in this area before they start marketing it.
Weekly competitive briefing
Full weekly intelligence report: 3 pricing changes across competitors, 2 new features launched, 1 significant positioning shift detected.
Alert: Competitor Y launched competing feature
Competitor Y launched a feature directly competing with our main differentiator. Blog post published at 9am, social campaign started at noon.
Use cases
Built for These Scenarios
Competitor Website Monitoring
Daily crawl of competitor websites detecting changes in copy, features, pricing, and design. Historical diffs available.
Pricing Intelligence
Real-time alerts when competitors change pricing. Track pricing history over time to spot patterns and trends.
Content & Positioning Tracking
Monitor competitor blog posts, social media, and messaging changes. Identify positioning shifts early.
Feature Gap Analysis
Track new features launched by competitors. Maintain a living comparison matrix showing strengths and gaps.
Tools & integrations
What They Work With
Platform Tools
Website Crawler
Map entire websites and extract structure
Page Reader
Read and understand any web page
Data Storage
Save structured data between runs
Memory Reader
Recall context from any previous run
Output Generator
Create findings, proposals, and reports
Notifications
Alerts via Slack, email, or webhooks
Connected Integrations
Ahrefs
See who links to you, what keywords you rank for, and what competitors are doing
SimilarWeb
Google Alerts
Get started
Hire Competitive Intelligence Team
From $49/mo
No credit card required. Connect your tools and let your new team get to work. Cancel anytime.
Free tier includes 1 team with 100 runs/month. No card needed.
FAQ
Common Questions
Daily crawl with instant alerts on critical changes. Liam checks competitor websites every day and flags anything that has changed since the last scan.
Pricing, features, landing pages, blog content, social media, and job postings. The team builds a complete picture of competitor activity across all channels.
Yes. Add or remove competitors anytime through the Knowledge Hub. The team will start monitoring new competitors from the next daily crawl.
Works across industries
Every Industry Has Competitors
Competitive intelligence is valuable in any market. See how it applies to your industry.
Skip Hire
Monitor local competitors' pricing, service areas, and skip sizes
Trades
Track competitor reviews, pricing changes, and new service offerings
Construction
Tender intelligence, subcontractor pricing, and market positioning
Cleaning
Monitor competitor contracts, pricing tiers, and service packages
Property
Track letting agent fees, service offerings, and portfolio growth
Healthcare
Monitor competitor services, patient reviews, and pricing changes